The Profit Roadmap Connect Blog

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"Whisper Marketing: The Neuroscience Behind Quietly Dominating Your Market"

To Land These Clients, Just Be Nice. Really.

To Land These Clients, Just Be Nice. Really.

The more “phlegmatic” among us need quiet time, authenticity, and zero pressure. This is the first of our two final groups: the introverted clients. To begin with, we need to sort something out: “phlegmatic” doesn’t mean “people full of phlegm”. The phlegm of the...

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These Big Spenders Want to Impress Their Friends

These Big Spenders Want to Impress Their Friends

Sanguines are your ideal prospects and clients. They love life, and aren’t afraid to spend some money celebrating it. Our second group of personality types, the Sanguines, are a whole bunch of fun. Sanguines are highly extroverted, but score low on neuroticism....

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How to Deal with  Commanding Choleric Clients

How to Deal with Commanding Choleric Clients

The Alpha. So domineering. Always right. Ambitious, goal-oriented, and talented. How do you sell to these fearsome clients? It’s always important to define your perfect client, or avatar. But most marketers just look at the facts: demographics, income, and buying...

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Why Selling to Personality Type is Critical

Why Selling to Personality Type is Critical

In 400 BC, the Greek philosopher Galen created a model to help him understand why people act the way they do.  It was so accurate, Hippocrates incorporated these findings into his own theory of medicine. This model has been validated by modern science and psychology....

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What If Your Small Client Hits the Big Time?

What If Your Small Client Hits the Big Time?

In my last two articles, I wrote about horizontal and vertical buyers, and how they’re two completely different animals. But as you help your clients’ businesses grow, some of them will move from being horizontal buyers to vertical buyers.  In this piece, I’ll talk...

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Warren Buffett, Horizontal Buyers, and Your Business

Warren Buffett, Horizontal Buyers, and Your Business

Pop Quiz: what’s Berkshire Hathaway’s A class share price? It’s Warren Buffett’s company, which in turn owns perennial favorites like Coca Cola, See’s Candies, and Geico Insurance. He’s the world’s greatest investor, with a net worth estimated to be $77.7 billion....

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Is Your Business Safe Enough for Your Prospects?

Is Your Business Safe Enough for Your Prospects?

In our last article, we talked about allowing your prospects to tell you what they want from you in their own words. Giving an example of how LEGO turned its business around and became the world’s largest toy company, the key for them was conducting market research...

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